We are excited to invite you and your students to take part in Hasbro’s Women Innovators of Play 2025—a global initiative celebrating women’s creativity and leadership in the toy and game industry.
Now in its third year, the program has grown into a dynamic community of inventors, designers, and innovators from around the world. Last year alone, we welcomed nearly 2,000 registrants, received over 100 challenge submissions, and reached more than 230 million media impressions.
This year’s program will feature:
- A Virtual Conference (October 9, 2025 | 10–11:30am EST) – Students can hear from industry leaders in design, brand management, retail, and more.
- The 2025 Innovation Challenge – Opening October 9 and closing November 13, the challenge invites participants to submit their ideas for the next great woman-led toy or game. Winners will receive:
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- A $10,000 USD cash prize
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- A trip to Hasbro HQ
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- Mentorship with Hasbro’s award-winning design teams
While this information is still technically under wraps, we’ll be officially sharing additional details & announcing our 2025 speaker lineup next week. We encourage you to share this opportunity with your contacts and students now so they can be among the first to engage! Past speakers have included inspiring leaders such as Aisha Tyler, Dr. Michelle Thaller (NASA), and Azhelle Wade (The Toy Coach).
We would love your support in sharing this opportunity with your students and encouraging them to participate. Together, we can inspire the next generation of innovators and empower women to shape the future of play.
For more information, please visit: https://spark.hasbro.com/womeninnovators
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