Hasbro’s Women Innovators of Play 2025 – Conference and Innovation Challenge

Hello Viterbi Students!

We are excited to invite you to take part in Hasbro’s Women Innovators of Play 2025—a global initiative celebrating women’s creativity and leadership in the toy and game industry.

Now in its third year, the program has grown into a dynamic community of inventors, designers, and innovators from around the world. Last year alone, we welcomed nearly 2,000 registrants, received over 100 challenge submissions, and reached more than 230 million media impressions.

This year’s program will feature:

• A Virtual Conference (October 9, 2025 | 10–11:30am EST) – Hear from industry leaders in design, brand management, retail, and more.
• The 2025 Innovation Challenge – Opening October 9 and closing November 13, the challenge invites participants to submit their ideas for the next great woman-led toy or game. Winners will receive:
  • A $10,000 USD cash prize
  • A trip to Hasbro HQ
  • Mentorship with Hasbro’s award-winning design teams

While this information is still technically under wraps, we’ll be officially sharing additional details & announcing our 2025 speaker lineup next week. We are sharing this opportunity now so you can be among the first to engage! Past speakers have included inspiring leaders such as Aisha Tyler, Dr. Michelle Thaller (NASA), and Azhelle Wade (The Toy Coach).

Together, we can inspire the next generation of innovators and empower women to shape the future of play.

For more information, please visit: spark.hasbro.com/womeninnovators

We look forward to seeing Viterbi Students’ creativity shine!

CLICK HERE FOR PDF FLYER: WIOP 2025 One Pager

Published on September 17th, 2025Last updated on September 17th, 2025