Viterbi Startup Garage 02/21

February 13, 2024
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Viterbi Startup Garage Presents: Turn Your Product into a Growth Engine: The Science and Magic of Conversion

Who: A.R. Tabrizi (Founder at Ignition Engine)

What: Embark on a practical journey into conversion optimization with A.R. Tabrizi, Founder of Ignition Engine. A.R.’s wealth of experience in growth and monetization forms the foundation for this discussion. Learn how to tailor a roadmap for startup growth that seamlessly blends the analytical ‘Science’ and psychological ‘Magic’ under A.R.’s expert guidance.

This chat will unlock the full potential of data analytics and user psychology to propel revenue and growth while also optimizing marketing costs. Using analytical ‘Science,’ A.R. will define pragmatic, data-driven strategies such as A/B testing and analytics, delivering actionable insights for well-informed product decisions and improved conversion rates.

A.R. will unravel the ‘Magic’ of conversion, using practical aspects of comprehending and leveraging user psychology. He will expand on the intricacies of framing, emotional engagement, psychological triggers, and user-centric design—essential elements that genuinely influence products and foster user loyalty, ensuring sustainable growth.

The talk will be grounded in real-world case studies, presenting tangible success stories that vividly illustrate these strategies in practical contexts. Prepare for a pragmatic exploration that transcends mere buzzwords, providing indispensable insights for your startup’s journey to success.

When: Wed, February 21, 2024 (12 PM – 1 PM PT)

Where: Zoom (Register for Zoom Link)

Published on February 13th, 2024

Last updated on February 13th, 2024