Viterbi Startup Garage Oceanside Chat: Branding for Early-Stage Companies
Who: Benjamin Bidlack, (Founder at Fireworks Enterprises, LLC.)
What: Entrepreneurs often question the importance of branding in the early stages of their startups. Should they focus on brand building from day one, or prioritize product development and sales? This talk explores the role of branding for early-stage companies, breaking down what branding is—and what it isn’t—while addressing the core truths of branding versus strategies that are dependent on a company’s growth stage.
We’ll uncover why a solid brand strategy is critical for startups, detailing the essential components it should include and how it can drive growth and business value. Learn practical strategies tailored to startups and avoid common branding mistakes that could hinder your success.
As a bonus, we’ll dive into how branding needs evolve as startups grow, discussing how to balance authenticity with customer expectations and when it’s necessary to adapt your brand in response to market trends and feedback. Whether you’re just starting out or scaling up, this session will provide the insights you need to make informed branding decisions that fuel long-term success.
When: Wednesday, October 23, 2024 (12PM – 1PM PT)
Where: Zoom (Register for Zoom Link)